450 of Dunkin’ Donuts’ locations that are housed within Speedway shops around the east coast will be shut down as part of a strategic shift that the company is now undergoing. Dunkin’ Donuts has been a lasting staple in the American coffee and bakery scene. This move is a break from its pervasive presence, particularly in New England, where many Dunkin’ Donuts locations are frequently found within close proximity to one another.
Dunkin’ Donuts has made the choice to close these shops as part of its efforts to achieve greater operational efficiency and concentrate on other lucrative business endeavors. According to Scott Murphy, the president of Dunkin’ Americas, the branches that are located within Speedway shops contributed very little to the overall revenue of the firm in 2019. In 2019, these branches accounted for less than 0.5 percent of the total domestic sales generated.
It was highlighted by Kate Japson, the chief financial officer, that the closure of these outlets would have a minor impact on the firm’s finances while also allowing the company to redirect resources toward efforts that would increase their profitability. According to Japson, “By discontinuing these sites, we anticipate better positioning ourselves to serve these trade areas in the future with new Dunkin’ NextGen restaurants that offer an expanded menu.” This will be accomplished with minimum financial implications.
While this decision may cause some hardship for those who are accustomed to purchasing Dunkin’ Donuts coffee or pastries while they are refueling their automobiles, it is possible that they will now be forced to settle for gas station offers of a lower quality. On the other hand, Dunkin’ Donuts continues to be dedicated to providing service to its devoted consumers and strives to improve the quality of their experience by making strategic improvements.